Selecting a Job Board – How Do You Choose?

Recruitment Systems

It is often difficult to measure the return on investment in advertising, and the impact these activities have on your brand. In the e-Recruitment world however, it is possible to measure the results of every ad posted. Job posting recruitment software such as TurboRecruit Job Posting have inbuilt features that make measuring your job ads effectiveness easy. The tool is able to associate online applications with sources / job boards and even provide a good accord on the quality of the applications received on a channel by channel basis.

This information can even be collected and then aggregated across a number of advertisers, to establish objective trends in terms of job board performance and how well they work for your recruitment needs.

To select the right job board(s) for your particular needs is primarily a matter of personal choice. Please find below some tips to consider when selecting your portfolio of job boards:

Choosing generalist job boards

Generalist job boards attempt to cover all industries and market segments. They tend to have more depth (and this sometimes means deeper pockets) when it comes to advertising and promotion to candidates. Job boards will vary in size and market in different countries because of different advertising and promotion strategies. For this reason, depending on the industry sector you are dealing with, you may get different results. You may even get better results with a generalist job board that is not the largest in the country for a particular job family.

It’s important to realise that if you don't have a recommendation engine as part of your recruitment software, you may have to try a few job boards to get a good understanding of the possible results. You will have to do this process fairly regularly i.e. every six months, as the job board world evolves relatively quickly.

Choosing niche job boards

The nature of these job boards is specific to a particular industry segment or job family. You will find niche job boards associated with industry bodies and professional associations and they tend to make themselves known in the particular area they target. Some of these job boards are quite established, some of them are start-up operations.

Overall, the niche job board segment is volatile in nature, but should not be underestimated. It is quite possible to get even better results than with generalist job boards depending on the depth and quality of operation of the niche job board. If you don't have access to a recommendation engine (like the one embedded in TurboRecruit Job Post), you may need to try a few job boards to get a feeling of the type of results you can obtain and then plot a strategy with your preferred channels.

The good news is that a lot of niche job boards are willing to do free trials, so you may not need to spend a lot of money to research the quality and quantity of candidate sources from the job boards you want to deal with.

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