The Art of Job Advertisement – Get the Candidate You Really Want

Recruitment Systems

Creating accurate and attractive job advertisements is an art, one with critically important consequences for your company. In the candidate rich market we are operating in, and with the large indent job advertisements put into your budget you need ads that will bring the people who can directly impact on your bottom line. Recruitment software packages add efficiencies to this process, making it shorter, easier and cheaper.

Those recruiters that master the art of job advertisement creation, have a better opportunity to reach top quality candidates, are able to get candidates to market a lot quicker and cost effectively. They also have a much higher chance of successfully fulfilling their goals.

Recruiters that don't invest in this aspect of the recruitment process, the ones that think about the job advertising process as a one-off task that does not require exploring history and analysis, are bound to get worse results.

Recommendations for Job Ad Creation:

The most crucial tip for job ad creation is to put yourself in the candidate's shoes:

  Make sure that the key terms relevant to what a candidate is looking for are contained in the job description and hopefully in the title as well. This guarantees that job ads will be returned when a candidate keys in those keywords in a particular job board.

  Leverage the new features that a lot of the job boards are coming up with. For example organisations like SEEK, Monster, CareerOne, and MyCareer are putting a lot of effort into categorisation and the searches are the next area of interest. For example, the use of job salary categories are increasingly utilised within popular job portals. If your recruitment software is integrating with job boards, make sure it is up to date with the developments of the technology in this space.

Another area to look into - Spelling and Grammar:

This is a crucial area that will maintain a professional image or make you look sloppy and careless. Your language choice also helps candidates understand you company before they’ve even begun the application process.

Utilise Screening Questions:

If you spend time on defining a clear strategy about screening candidates, then you will get an excellent result. There is a suspicion amongst recruiters that if you introduce screening questions as part of the application process then you will scare a few applicants through that process. Truth is you actually get the opposite outcome; you get a higher quality on the applications that you get through and then you will be able to do a much better job at matching candidates against the role.

Agency

Sophisticated semantic matching engine to analyse resumes and rank them against the vacancy criteria, thus producing accurate recommendations more quickly and effectively.

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