Using Your Recruitment Software to Create Effective Ads

Recruitment Systems

Your recruitment software package should help you create ads that provide all the relevant information related to job, and the particular characteristics of the ideal candidate. The software will usually do this by providing some tools to help you in this area.

A good area to start writing your ad is through a structured template checklist/template. You should prepare three structured templates that should guide you through the job ad creation process:

  A job description template.

  A candidate profile template.

  Checklist for preparing a job ad.

Once you fill those three, all you need to decide is what to leave out.

Attracting Top Performers

It is important that your ad reflects that you are looking for good performers, who are not interested in an “easy” job, no matter how well it is paid.

A good percentage of high performers are usually already working. They are rarely unemployed, sitting around waiting for "the right opportunity" to come along. If they ever leave a job, they will normally receive numerous offers from others in their industry who know how valuable they are. Top performers are more effective in handling their lives. If they are looking for work, they want to get that new assignment fast. They prefer to be working.

When a productive person looks for a new job, it is rarely because he or she wants more money, but more likely that they are seeking a bigger challenge. That is what will draw these peoples' attention in your ad. They may be doing fine in their present job, but they may be bored. Alternately, they may have concluded that they have hit some sort of ceiling. They know there is nowhere else for them to go in their current position, and they want to move on.

Remember, your ads need to be attractive to top performers.

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