How to Smash the Recruiters’ Challenge

Recruitment Systems

Recruitment ads are a crucial element of the recruitment process. Well written and managed ads make a big difference in terms of the final outcome, hiring and retaining the best possible candidate with the resources available.

Recruitment Ads Usually:

  Promise a job with status, good compensation and additional benefits.

  Sometimes point out how conveniently the office is located.

  Often describe the assignments as being "interesting", "fun", or even "easy".

The applicant usually gets an unrealistic view of the job in terms of how "nice", "easy" and "pleasant" this position is, and how well they will be compensated. The ad might also say things like: "we are looking for a highly motivated person with drive". But this vital point is often lost in the dominant message, which is still an effort to sell the position in order to attract the best possible applicants.

In general terms, most jobs are not "nice", "interesting", or "easy". Most positions require an employee to work hard to be successful. There will be many situations that require continual attention, and sometimes they are not at all "easy", or even pleasant, to deal with. Most recruiters, however, when they compose a job ad, feel that if they told the truth, they would get very few applicants responding.

An overly sold advertisement to a position may get so many replies that you may dread the task of reading them all. Even if you have a good recruitment software package that can help you with this task, the approach is inefficient in nature. And when you finally get the pile of CVs down to a manageable level, you may find there are very few applicants worth considering.

A well-written ad should receive fewer replies, but with a higher percentage of decent candidates. If this simple goal is achieved, we will have streamlined the recruitment process, making it easier and more cost-effective.

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