SEO Vs PPC for Recruiters

What kind of Traffic is more Valuable for Recruiters? Organic SEO or Pay Per Click?

SEO creates free, organic traffic. It is the traffic generated by direct referrals done by search engines -users find your site through relevant searches. This type of traffic will generate 250% more clicks than Pay Per Click (PPC) traffic or Search Engine Marketing (SEM) through products such as Google Adwords. However, it takes a lot more time and effort to reach and maintain organic positioning in the main search engines. Organic traffic also tends to be statistically more inclined to convert (average 30% more).

If that’s the case, why would Recruiters Bother with PPC?

PPC is necessary for:

  Immediate traffic generation. The moment you start paying the search engine networks for specific keywords or key phrases, you generate immediate traffic.

  Short-term keyword research. Quite often you need to experiment with series of keywords and key phrases to establish profitability or interest. PPC creates sound information gathering processes, which can help to predict conversions, traffic, or other metrics.

  Complement organic results. You may not be able to optimise your web pages for all relevant terms, keywords, and key phrases. PPC may allow you to address a particular gap either temporarily or permanently.

  Add more control to the mix. SEO is a medium to long-term process, which requires dedication and effort over long periods of time. The control over the results obtained through a SEO campaign is limited by the Search Engine itself through algorithms embedded within the Search Engine networks and the speed of change. PPC proposes a short-term, results heavy approach, which increases due to the degree of control that one has over the outcomes when it comes to Internet traffic.

Corporate

Focused on the recruitment process requirements of businesses that need to source their own candidates or that use one or multiple recruitment agencies to acquire talent.

Intelligent
High volume capacity
Flexible workflow module

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Agency

Sophisticated semantic matching engine to analyse resumes and rank them against the vacancy criteria, thus producing accurate recommendations more quickly and effectively.

Comprehensive
Extensive
Powerful

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