Basics of SEO for Recruiters
What is SEO and why is it relevant to the recruitment industry?
Search engines are the way people access the Internet everyday. SEO makes your page easier to find, by improving its ranking in the Google search results. As the internet is the key tool for locating information about a product or service today, including recruitment services and job opportunities, it is critical to be able to find your site on the internet. Easier to find means more traffic, and therefore more potential customers.
Once we view Google as the gatekeeper to the information in your e-recruitment portal or corporate website, we understand that if you want to compete in the Internet, you have no choice but to make sure your site is "found" by search engines. And preferably found towards the top of the list, rather then languishing on page 3. To be "found" could mean the difference between your services being sold or not.
Recruiters have traditionally not been known for their affinity with technology. However the amount of online activity that takes place in the recruitment industry is overwhelming. Jobseekers now look for jobs almost exclusively over the Internet and employers are increasingly engaged with the Internet through their corporate processes. Hence Search Engine Optimisation (SEO) has become crucial for recruiters as a matter of survival and competitive edge.
Over the years, the work associated with Search Engine Optimisation has become a very specialised area as the field keeps evolving and changing. There are recruiters, free-lancers and whole organisations that live and breathe SEO all day to try to bring about competitive advantage to their clients when it comes to search engine results positioning or ranking.
SEO is important for recruiters because it means that more potential candidates for your roles will be able to find you through search engines. This increases the talent pool you have to choose from when selecting the right applicant.
Corporate
Focused on the recruitment process requirements of businesses that need to source their own candidates or that use one or multiple recruitment agencies to acquire talent.
Intelligent
High volume capacity
Flexible workflow module
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Agency
Sophisticated semantic matching engine to analyse resumes and rank them against the vacancy criteria, thus producing accurate recommendations more quickly and effectively.
Comprehensive
Extensive
Powerful
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